38 b2b content marketing case studies for 2016 lee odden b2b marketing , content marketing there was a popular article on techcrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. B2b case studies are an effective way to boost new business a b2b case study that boosts new business identify who in their firm is best to talk with for . Browse best, case study and video content selected by the b2b marketing zone community. Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers b2b small business marketers say case studies and in-person events are the most effective tactics they use, the content marketing institute reported in its most recent b2b . Browse best, case study and studies content selected by the b2b marketing zone community.
Get your prospects through the marketing funnel through a persuasive and factual based b2b case study this marketing strategy is proven to help your company through inbound and digital tactics to increase the sales of your target audience and speed up the buyer's decision process toward your product. Btob online's top 50 marketing case studies of 2012 is a collection of 50 in-depth case studies from diverse companies the result is comprehensive insight into the issues facing today's b2b marketer. Did these case studies convince you digital marketing works for your b2b business rob petersen is an experienced advertising and marketing executive and the founder of the barnraisers agency anbd a strategic partner of schaefer marketing solutions.
In this post you will see 3 successful b2b social media case studies and learn why they worked so well b2b marketing can be extremely tricky since traditional marketing methods don’t really work when you’re marketing to those with the technical knowledge and expertise to assess the product . Shorter case studies may not require the same background information best practice: writing your executive summary write your executive summary as though it were standalone document. In a recent study of 600 b2b decision-makers, 55 percent said case studies are the best way to move prospects down the purchase funnel related: sales enablement tools are the keys to making more . The case studies we’ve included show how personal branding, online promotions, and cultivating social and real-world communities can yield significant b2b marketing success. Learn how b2b content marketing case studies combine the best of both worlds when it comes to establishing trust with potential new customers.
Case studies, product demonstration videos and simple guides can be some of the most effective forms of content for the b2b industry take advantage of this and always keep your audience in mind and your content marketing will be well worth the investment. The anatomy of a perfect b2b case study varies from business to business, but looking at the bare-bones structure of what goes into an effective b2b case study that converts website visitors or leads, there is a formulaic structure in the delivery of every success story. Best practices for b2b case studies the organization of case study “libraries” is an important aspect to consider as you grow your library of white papers and case studies you’ll want to consider how users can find the content they’re looking for.
Customer case studies show b2b integration solutions and results in action for retail and consumer products, manufacturing and high tech, and financial services industries. Best practices and considerations for developing b2b customer case studies. We've put together this case study library featuring examples from over 150 enterprise and mid-market companies browse through case studies from various. Linkedin b2b marketing case studies of course the most popular social media marketing channel for b2b marketers remains linkedin the iab have published the excellent b2b content marketing benchmarking data for this year (pdf) and 94% of b2b marketers use linkedin in some way to distribute their content:.
This is the second of a series of ~ 3 posts dedicated to the topic of securing and producing business-to-business (b2b) customer case studies part 1 is. This same retail approach applies directly to content marketing in the b2b, and even b2c, sectors through analyses of projects or companies that identify a real-life situation, actions and solution – aka, a case study. Everything you need to know about writing a b2b case study the written case study is the wd-40 of b2b marketing tools track down the best person talk to .